🔄 Begin With the End in Mind

When designing your online course business, it’s crucial to begin with the end in mind. What are your revenue and profit goals? What kind of lifestyle do you want to live? Do you want to add coaching or consulting alongside your courses, or focus purely on passive income? These are the questions you need to answer before diving in.

In this episode, I break down the Expert to Profit Formula—our four-step process to design your online course business for maximum profitability. We’re talking about:

Qualify: Use a quiz funnel to get qualified eyes on your offers.

Commit: Have your audience make a micro-commitment through a micro course, building a list of buyers who ascend into your flagship course on autopilot.

Bridge: Use an interactive masterclass to bridge the gap between where your audience is and where they want to be.

Transform: Deliver the transformation through your flagship course, but remember, transformation only happens when people actually buy your course.

🔄 Reverse Engineering for Success

The key to success is to reverse engineer your business from your flagship course back through your funnel. All roads should lead to your flagship course, so don’t start at the top of the funnel—start by designing your course first. What’s the outcome? What’s the promise? Once you’ve nailed that down, everything else will fall into place.

I’ll walk you through creating a compelling masterclass, crafting a micro course that builds trust and drives sales, and designing a quiz funnel that keeps qualified leads flowing into your business every day, all year round. 🌟