Building your audience of ideal clients leveraging industry gurus.

Today I am sharing with you the secret sauce of scaling organically… What is it? It is being able to build your audience leveraging industry gurus.

What we see so many overwhelmed experts do is post consistently on their socials, without considering their ideal clients seeing that content.

For example, they may be posting on FB pages, then resharing that to their personal profile, etc. But, the FB page has a reach of 3 people and their Facebook profile is full of their great aunt Sally.. So their content remains unheard and they continue to be an overwhelmed expert.

Instead, we want you to follow our audience-building process leveraging industry gurus, so the right people are seeing your content at the right time.

Think of a Facebook ad - what is it? A piece of content and an image that we pay to put in front of someone else’s audience.

We want to replicate that process, albeit organically, i.e. for free.

You can, as you hear in this week’s podcast and YouTube video, we do that by leveraging search in industry guru groups, audience build in industry guru groups, pages, and profiles as well as ads.

On LinkedIn, you can use groups, events profiles, and pages to build that audience.