Hey, it’s Maeve

So many try to create the ‘perfect offer’ at their first attempt. But trust me when I say, your offer will evolve over time.

As I mentioned in today’s podcast episode, I look back at my first few offers and shudder! How clunky they were, how unpolished. But guess what, they got me started and got me the momentum that I needed to get to where I am.

As we grow and as we become more in tune to the desires of our market, we tailor our offers.

So there is no value in trying to create the perfect one, first time out of the gate.

Until we have sufficient data to judge the offer and make the necessary tweaks, it is too soon to change.

So have you done at least 30 sales calls?

Had at least 100 webinar attendees?

Had at least 20 no’s?

If not, it is too soon to tell.

But we have to start somewhere, to give ourselves the very best shot. That's why it is important to follow a proven framework, like my OMPP framework, so that you have a high chance of success straight out of the gate.

Now in time, your market will tell you where to go. The questions they ask, the things that they say, the reasons for their nos, will all help guide you to create an offer that is so compelling that they simply have to say yes.

So how do you find those things out?

You jump on calls, following my organic magic process.

You document their narrative on every call

You debrief the calls afterwards, for both yes and no calls, digging into the true reasons why they said yes and no

At a more advanced level, you can send follow up funnels to webinar participants etc to find out why they joined/ didn’t join.

Then, as you collate sufficient data, you can start to see trends of what the market wants.

Now there is a fine line here between being reactive and being thoughtful. So we cannot knee jerk and change our offer based on one piece of feedback. But we can for sure, if there is a trend, consider if this is something that we want to change in time.

What I love to do is to look at the reason for the no, and see, is this something that I could create an incredible bonus, without a crazy amount of effort and time? Then if so, I pop it in the programme. If it is a considerable shift, I wait to see how many propose it as an idea.

So you can clearly see how your offer evolves over time.

What can you change today and what can you keep on your thoughts list?