How do we make our offer a must-have offer?

First thing, we need to remember that 3% of our audience are ready and willing to buy at any given time.

So how do we survey our market and then realise who is ready, who we need to speak to?

Firstly, we want to consider the status of the person. We want to consider whether they are problem aware, solution aware or solution unaware.

Then, we dive into the components of a must have offer.

What pain are they in right now? How can you address that today?

What desired pleasure do they have that they no longer want to live without?

How can you articulate the journey that they will go on with you, in a way that you get the ‘head nod’ effect?

Then, look at your objections. Some will be about you. Some will be about your process. Some will be about themselves.

What bonuses and or content can you articulate that eliminates those objections?

What can you include in your messaging up front that allows them to realise that you have the solution?

Then finally, how can you articulate the value of the solution that you provide rather than speaking to feature brain stuff?

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