The Maeve Ferguson Podcast
Become a CEO on F.I.R.E.
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Episode 14- Niche Your Niche
July 20th, 2021
Why serving everyone is the worst thing you can do to your business? Why is niching down so important to your business?
We've all heard this before niche down tight. Be super specific about who you serve and you will grow your business.
So are you niching down tight or you're serving anyone just to keep your business moving?
Episode Highlights:
2:29 Things you must do and follow to niche down tight
3:48 Balance what gives you joy with the demand in the market
5:09 Dive deep into the pain point of your ideal client
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Words of Wisdom:
"You must realize that people will pay anything to move away from a strong enough pain point. They will pay to get something that they can't get on their own. So for you, what pain can you solve?"
Listen below!
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