YOU'VE BUILT THE BODY OF WORK.
Now It’s Time to Build the Engine That Sells It.
You’re not here for more noise.
You’re here to be known, for something that lasts.
You’ve got the IP. The book. The results. The message that moves people.
But…
Your sales still rely on YOU showing up.
Your leads aren't always the best quality.
Your audience isn’t crystal clear on what you do or how you help.
It’s not your offer.
It’s your infrastructure.
Apply now to build the diagnostic that sells your body of work on autopilot.
AS SEEN ON
Welcome to the Home of Diagnostic Thought Leadership.
We design custom-built Diagnostic Assessments that turn your intellectual property into:
A lead magnet that qualifies and converts.
A sales tool that pre-frames and pre-sells.
A data engine that gives you clarity on what your audience really wants.
No more guesswork. No more convincing.
Just decision-ready leads who already know you’re The One.
Maeve Takes The Time To Understand Your Business And Your Unique Model!
Working with Maeve has been such an amazing experience. She operates with true professionalism and excellence, and really supports you every step of the way. It feels like a white-glove, VIP experience from start to finish.
She’s incredibly knowledgeable and hands-on, and what stood out most is how deeply she takes the time to understand your business and your unique model. That level of care shows in the final product.
Together, we created a strategic asset that isn’t just beautiful, it’s built to last. It’s designed to attract the right clients, segment them intentionally, and make your sales process so much more effective.
If you want an asset that qualifies your leads and that will serve you for years to come, Maeve is the person to help you create it.
- Selena Soo, Publicity Expert & Author of Rich Relationships
Maeve was the RIGHT UNICORN for the job
Part of my "behind-the-strategy" plan for my book UNICORN TEAM: The Nine Leadership Types You Need to Launch Your Big Ideas with Speed and Success was to create an automated assessment that incorporated the intellectual property and strategy that my company is known for, that could be leveraged beyond my book. I wanted to work with someone who I could collaborate with on implementing the assessment, while being able to trust that they could get the job done on time and with my vision and strategy in mind.
Maeve Ferguson was the right unicorn for the job.
She was organized, fast, easy to collaborate with, and clearly an expert at what she does. She integrated into my core launch team effortlessly and handled every part of the process with clarity and professionalism. Even when we chose to use a new software platform, she took initiative, worked directly with the vendor, and kept everything moving.
As a result, the Unicorn Leadership Type Assessment (ULTA) came to life in a way that I had initially imagined, and more.
Now I have a valuable asset that supports my readers and clients in a way that provides the insights and identity markers that makes it a win-win for all.
- Jen Kem, CEO Master Brand Inc.
For prescriptive non-fiction authors, speakers, and consultants, clarity is currency.
WHEN YOUR MESSAGE IS MEASURABLE, IT BECOMES MAGNETIC.
A powerful Diagnostic Assessment doesn’t just describe your work,
it operationalizes it.
It becomes the engine that runs when you don’t:
Attracting ideal clients.
Demonstrating your authority.
Guiding the right people to the right next step.
Built for Thought Leaders, Not Funnel Hackers
This isn’t a gimmicky quiz.
It’s a bespoke diagnostic system that scales your body of work.
It’s how our clients have:
Added multi-6 and 7 figure revenue with less visibility.
Turned sales calls into 'how and when' conversations
Licensed their IP across industries, teams, and movements.
Ready to Install THE IP ENGINE?
Where frameworks become flywheels.
A refined, six-stage methodology that transforms your expert frameworks into a lead-generating, data-rich diagnostic assessments, designed to qualify leads, elevate your authority, and create a lasting legacy.
IP MAPPING
We extract the genius.
Through deep consultation, we identify your proprietary frameworks, mental models, and unique differentiators, capturing what only lives in your head (or your book) and preparing it for transformation.
We take you from brilliance to structured clarity.
DIAGNOSTIC ARCHITECTURE
We shape the structure.
This is where your IP is built into a category-defining assessment model.
We craft categories, subcategories, diagnostic questions, and answer logic, customized to your framework.
We move from insight to infrastructure.
SCORECRAFT
We define the intelligence.
We develop your custom scoring methodology, crafting meaningful results that segment and qualify your leads, so your assessment doesn’t just entertain, it informs and filters.
We move from data collection to diagnostic.
THE RESULTS ENGINE
We personalise the payoff.
We design bespoke result types and create branded, high-conversion reports that reflect your thought leadership voice, delivering instant value while showcasing your methodology.
Your people move from aha-moments to seeing you as The Authority
SIGNATURE FOLLOW THROUGH (OPTIONAL ADD ON)
We engineer what happens next.
Custom follow-up sequences, nurture paths, and evergreen campaigns that deepen trust and lead to conversion. Whether by email or automation, we carry your message further.
We take them from opt-in to ongoing influence.
THE INSIGHT INDEX (OPTIONAL ADD ON)
We surface the gold.
Ongoing insight reporting, benchmarking, and content fuel drawn from assessment data.
We turn your assessment into an insight engine that guides future marketing, messaging, and monetisation.
You move from responses to revenue strategy.
We help elite experts
become the Answer their market is searching for, the Authority their industry relies on, and ultimately... The One their niche revolves around.
2 Ways To Work With Us
FROM BRILLIANT BUT BEST KEPT SECRET TO UNDENIABLY THE ONE
Step into the spotlight with diagnostic-powered systems that position you as the authority, attracting the right clients, commanding premium offers, and scaling without noise or guesswork.
HI, I'M MAEVE!
You’ve done the work.
Built the expertise.
Created real transformation for real people.
But turning that into scalable, measurable impact?
That’s where most Thought Leaders get stuck.
It’s not about shouting louder or creating more content.
It’s about building the right infrastructure, so your ideas reach the people who need them, in a way that qualifies, converts, and compounds.
That’s where I come in:
To help you transform your intellectual property into a powerful diagnostic asset that does the heavy lifting for you, so you can serve more, earn more, and leave your legacy.
You bring the brilliance. I’ll build the engine behind it.
From positioning and packaging to lead flow and conversion, I've architected the exact system that transforms your raw expertise into a sought-after, scalable brand.
One that speaks for you, sells for you, and positions you as the answer, the authority, and ultimately… The One.
All you need is your body of work.
We do the rest.
We work with a limited number of elite experts each quarter to build your assessment either virtually or through a high-end in-person experience.
Your IP becomes your growth engine.
Your assessment becomes your sales team.
Your clients become pre-qualified, self-aware, and ready to buy.
Apply now to build your custom Thought Leadership Diagnostic Assessment:
